If it’s an industry that struggles with spam (lawyers, locksmiths, garage door, glass repair, etc.), my first strategy is always to go in and wipe out all the listings for competitors that shouldn’t be there. It’s always amazing to see how many people have fake duplicate listings, fake reviews, listings using virtual offices, etc download YTD Downloader. that will vanish once you report them. Assuming you have your table stakes locked down (i.e. GMB, reviews, citations, etc), I’d focus on links, but not just any links. We’ve always believed that review velocity is a defensible moat for any of the enterprise clients we work with. It’s very hard for competitors to catch up to a brand that has made getting reviews in an above-board manner a top priority.
- Like any other software as a service solution, Slack does occasionally run into availability issues.
- Earlier this month, we shared a post on the best ways to pick your nonprofit’s accounting software.
- Before investing in a solution like Slack, you’ll need to weigh the pros and cons of relying on a SaaS solution like Slack, and make sure that you think it’s reliable enough to suit your use case.
- In it, we briefly talked about software review sites and how they be beneficial when choosing NPO software.
Oh wow, this is a hard one because there are so many moving pieces. If I only had to focus on ONE area of local search, it would be to focus on reviews.
Another method that’s less easy to implement would be review-related. Those gold stars really draw eyeballs and index fingers. Acquiring more Google reviews and marking up first party reviews with Schema on my own website to increase CTR would also be at the top of my list.
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Google seems to be adding more value and authority to factors that aren’t in our control such as links, reviews, and user engagement metrics. I don’t see placing a lot of emphasis on building citations as a useful tactic.
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We have run some A/B tests that involved tweaking and adjusting GMB titles to improve rankings in the local pack and CTR. While we found that this still works to an extent, in the tests that we ran, we saw an average of a 12-position increase in the local pack, which led to an increase in impressions and page views. However, at the end of the day, manipulating the SERP like this still doesn’t work quite as well as quality link building and generating positive reviews. Onsite, because I could influence behavior, reviews, and attract links. With sufficient time and budget I would focus predominantly on content strategy.
We have also seen some huge wins from setting up better internal linking structures on sites. I’ve been having a lot of success emphasizing Google reviews and removing superfluous content across sites.
Quality inbound links and reviews are much better strategies to focus on. Using a review tool to ask every customer to leave you a review is a necessary element these days. We’ve also had a ton of success consolidating content and improving the overall quality of content on SMB sites. Of course, eliminating spam is also a high-impact strategy we use a lot.
The problem with content strategy is that it is best executed when done in a team together with the business. The business manager knows best what his business can and cannot do, what their clients want or don’t want, what the most common questions are and what the best answers to these questions are. With high-quality content, and most importantly relevant content, many other factors come into place naturally — social media mentions, links, and brand mentions.
